You have your website online. You have a copy of the killer website. In the last five years working with all types of businesses, companies most common mistake of believing that your site will do all the work for them. Of course a website will definitely help productivity, but it can never replace the human element of your business. One of the most overlooked aspects of web sites is the customer service line and ultimately your e-mail correspondence.
First Develop a mechanism for you to answer the screening of your e-mail so that you “sales oriented” e-mails, and then others later.
Second Sales-oriented response to e-mails in less than half a day, if possible (even a simple return by e-mail: “I’m working on it” is sufficient in some cases).
Third Response time is not essential e-mail within 1-2 days.
4th If you answer to any e-mail, you should at least the following information
1)your name, company name,
2) the title,
3) addresses
4) Telephone (with area code)
5) of your return e-mail
6) and your site
7) Finally, make sure your subject line makes sense!
First The Web is now more than the Yellow Pages when looking for people to buy a used product.
Second Stand out as the first sales meeting with a prospect, your e-mail.
Third Your prospect probably gets SPAM e-mails at regular intervals ..
4th Make your subject line short and do not like a human hand car sales